Maybe not dead but they can be dead boring.
Bland stands lined up with the obligatory banner, papers piled high that are only discarded later- surely this is a thing of the past?
So what is the alternative?
Firstly the stand needs to look attractive and appeal to your target cohort. For Career BluePrint this means a cross between pop up event, a favourite coffee stop and/or hang out space. With a theme and/or colour palette that connects accessories such as signs with sayings, chalk boards, a table cloth, flags, pot plants, furnishings, music and items that make sense like a globe and wooden people.
Next, any display space needs to make sense, for example information on 21st Century Capabilities, Career Trucks and future job roles. Social media should be prominent with accounts and hashtags on display for selfies, pics and videos.
Draw interest and people in with mints (fresh breath is a must for meeting people), a vision board where you can post your goals and/or future job, and a competition that is relevant. Here Career BluePrint asks, what is the job role that will provide you with most career resilience, and offers a prize from Gorilla Pizza.
Now to make your stand have a point of difference and for Career BluePrint this is achieved by having relevant images (Sophia the robot, IBM Watson, Gary Vee) with Augmented Reality triggered videos as this demonstrates exactly what you are saying about technology and jobs of the future. You can use your smart phone or ipad to demonstrate and it is an excellent talking point especially with parents.
As your takeaway here are 5 key points in summary:
- Think of how you can have activities on your stand that demonstrate your careers, courses, industry sectors and opportunities and make them practical and immersive.
- Use technology so you integrate the digital and physical world with social media postings, signs, your competition, videos and/or activities.
- Consider how an activity like a treasure hunt might work but with activities at each stop and a social media post required.
- Make your stand look anything but boring, instead appealing and interesting with things happening.
- Match who is on the stand with your target cohorts like young people, parents, teachers or principals, entrepreneurs and/or business people.
If you would like assistance with you stand to really make a difference and your careers or course promotions strategy overall, please contact Jessica Perry via firstname.lastname@example.org or call 0433 574 253, thank you
P.S Jobs expos seems more the thing but this takes some organising and focuses on workforce attraction and recruitment.